Marketing is Like Sex

Marketing is like sex, everyone thinks they’re good at it. Everybody thinks they’re a marketing expert. As boxing champ Mike Tyson says, “Everybody’s got a plan till they get punched in the face.”

The truth is— marketing is hard. Only 32% of B2B marketers would describe their organization’s marketing maturity level as sophisticated or mature (Content Marketing Institute, 2015). The modern marketer is challenged by a continuous flood of information and data, never-ending pressure from sales, markets that move at light-speed, the all too elusive customer, demand for more and more results, a zillion moving parts, and a never-ending flow of new tools that promise to deliver magic and make our lives easier (all of course at a price).

If you don’t think marketing is complex… when the following landscape diagram by Chiefmartec was created earlier this year there were approximately 3,500 marketing tools which represents an 87% increase over last year.

marketing_technology_landscape_2016-300dpi

As you can see, marketing is a monumental challenge that continuously increases in complexity.  Even though marketing has become more of a finite science– in this modern day it’s still in so many ways– an art.